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“The Springboard programmes offer an incredibleCreative and Digital Marketing
opportunity to upskill. What interested me was the
way markets were changing because of digital. It’s
easy enough to find a conventional ppc or
analytics course, or do an online course to know
how to use WordPress.This way you can become
an administrator, managing data reports or
content. But I wanted to fall higher up the chain…”

Commentary by Austen Ahern, newly-appointed General Manager
of Stannah (Ireland). Previously in the water industry

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